SEO Seminar at SBDC on 05/20/2009

SEO Seminar @ SBDC 05/20/2009


Organic Search Results

People are more likely to click on it because of its relevancy over paid results
You can only optimize for only one keyword phrase per page
More tedious
50% of users scan only top organic search results
72.3% of users feel that Google organic results are more relevant then the paid results
Conversion rates for organic results are 3 times higher then paid results


Site layout

Golden Triangle, F pattern
Easy navigation
Clutter free
Flash Compatibility – no search engine can completely index contents of its objects
Flash workaround - http://www.asual.com/swfaddress/


Keyword Research

Searched keywords could be derivatives of the actual terms used on you web page
Blogging – easy way to update your customers, it keeps robots coming back often, RSS feeds are important http://blogsearch.google.com/ping


Google PageRank

It is a scale on 1-10 on how important Google deems your site


Competitive Research

What elements competitors have in place that you don’t:
1. PR
2. Keywords
3. Elements


Easy Steps to help you rank

• Keyword research
• Put keywords in a title and on the page
• Add links to other pages on your site
• Submit your site to free local search directories like Yahoo and Google maps
• Get links back to your site from site with Google PageRank 3 or higher


Google Analytics

Visits
PageViews
Pages/Visits
Bounce Rates
Average time on site
New Visits